Sales Management by Tactics (MBT)

Partner: Udemy
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Description: FOR SELF STUDY WITH OPTIONAL ONE-ON-ONE LIVE SESSIONS ON REQUEST This course covers Sales Management by Tactics or MBT (as a brief term), which describes in detail a supervisory technique applied by progressive sales management. A Canadian sales strategist, Dr. Giovanni Di Girolamo, along with his associate consultant, James D. Roumeliotis conceived it in 2005. Through their research and personal experiences, they discovered a process, which consistently yielded, unsurpassed results from sales representatives – regardless of industry, sales experience or type of client (new or existing). The principle behind this is a process where sales managers/directors, along with their sales force, identify the day-to-day activities required to achieve sales objectives and focus their energies in controlling such activities (known as “input”) – rather than simply focusing on results (a.k.a. “output”). The latter applies to Management by Objectives or MBO, a technique first popularized by the late management guru, Peter Drucker, which places a great deal of emphasis on the outputs – in our case, the sales results.
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Price: 19.99
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Source: Impact
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