Fundamentals of Story Selling

Partner: Udemy
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Description: IF YOU CAN TELL A STORY, YOU CAN SELL A STORYOne of the most innovative and unique ways to sell, nowadays, is to tell stories.These make both salespeople and products more persuasive, unique, and lead people to buy more often.But the key question is, how do you effectively sell using stories?As an executive coach focused on communication and negotiation, I've learned some exclusive lessons and techniques over the years through working with top executives.How to make both a story and its characters seem compelling, how to make a product or value proposition seem unique, how to stand out from the competition, and a lot more.In this, course, you will find these exclusive and superior techniques to effectively sell using stories.LET ME TELL YOU... EVERYTHINGSome people - including me - love to know what they're getting in a package.And by this, I mean, EVERYTHING that is in the package.So, here is a list of everything that this course covers:What are the main characteristics of selling with stories and its advantages vis-a-vis "traditional" selling (more unique, memorable, persuasive), as well as some factors that affect the delivery (preparation, presenter skills and tuning stories to specific people);The basics of how to build a story. Characters, the plot, the character journey, the challenges or trials, and the point of view you take (which defines the lessons and conclusions);How to distinguish product features from benefits, and how to include the latter in a story, involving your product/service in a character's turnaround from a bad to a good state, and how to make it seem natural;How to craft and assemble quality stories, including the three main stages of the process: Sourcing, select
Category: Business > Sales > Storytelling
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Price: 124.99
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Source: Impact
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