E-commerce for Management Consultants & Business Analysts

Partner: Udemy
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Description: What is the aim of this course?The share of online purchases is constantly growing. We have a lot of pure players, but also traditional businesses that build their own e-commerce business units. Consulting firms are quite often hired to help analyze and improve e-commerce businesses. Those projects are interesting yet challenging. Luckily, there are a lot of interesting techniques and frameworks that will help you analyze and model e-commerce during consulting projects. In this course, I will teach how to perform fast and efficiently different types of analyses related to e-commerce.In the course, you will learn the following things:The drivers of the e-commerce business modelConduct analyses of e-commerce in Excel during consulting projectsHow to model an e-commerce business in ExcelHow to analyze potential improvements in e-commerceHow to model marketplacesHow to do funnel analysis in e-commerceHow to measure and lower the costs of acquiring customers (CAC)How to measure and increase the Lifetime Value of the Customer (LTV)This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE an
Category: Business > E-Commerce > E-Commerce
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Price: 99.99
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Source: Impact
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