Market Analytics: Become a Data-Driven Marketing Expert

Partner: Udemy
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Description: Marketing analyst salaries can reach six figures, but not everyone automatically earns such a high wage. First, you have to have strong analytical skills. Second, you need to know market analytics, which blends marketing, data analysis, and financial modeling. That’s why the Scandinavian Institute of Business Analytics (SCANBA) created a course that combines all three fields. You’ll learn how to conduct market surveys, analyze the data, find clusters, set product prices, forecast sales and even more. You’ll learn to use Microsoft Excel at a professional level, and be guided through every example to ensure you reach the learning objectives. By the end of the course, you’ll possess the kind of knowledge that’s available only to top market analytics experts.    The course is 2 hours in total, evenly split into 3 chapters:Chapter 1. Market Segmentation   5 advantages of market segmentationSegmentation variables you can useDescriptive and predictive market segmentation techniques4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysisChapter 2. Price Analytics   11 pricing techniques3 pricing assessment methods, including break-even analysis and the net present value capital budgeting model5 Excel spreadsheet examplesConcepts of elastic demand, optimal pricing, and price discrimination.Chapter 3. Sales Forecasting   3 major sales forecasting methods including moving average, exponential smoothing, and regression2 additional extensions to the methods for in-depth analysis5 Excel spreadsheet examplesMethods for predicting both seasonality and trends in sales.   The course has downloa
Category: Marketing > Marketing Analytics & Automation > Marketing Analytics
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Price: 99.99
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Source: Impact
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