Marketing Foundation: From Target Audience to Digital Growth

Partner: Udemy
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Description: The course is perfect for you if:You want to learn how to develop a marketing and communication strategy from scratch, and you’re particularly interested in topics such as target audience, positioning, communication, and digital sales.You’re especially interested in workflows and frameworks for creating organic and digital marketing strategies.You want to learn how to practically develop marketing strategies for your company, department, or products.You want to prepare for careers, positions, or new challenges in strategic marketing.Target Audience:Career changers or newcomers to roles involving strategic marketingAnyone interested in digital organic marketingCEOs, team leads, department heads, management consultants, project & product managers, entrepreneurs, and founders looking to refresh their strategic marketing methodologyTopics Covered in the Course:Understanding target groups and target markets, and how to analyze themPositioning your company in the marketCreating a communication strategy for your topics, products, and companyBuilding a digital organic (no paid advertising) sales strategy with a marketing funnel11+ Methods and Concepts Covered:Target Group, Buyer Persona, Spectrum Analysis, Empathy Map, Value Proposition Canvas, StoryboardsPositioning with Porter’s Competitive Strategies (Cost Leadership, Differentiation, Niche Strategy)Spectrum Analysis, Frameworks for Developing a Communication Strategy, Pull Marketing (Sog Marketing), Bird’s Eye View, PESO Model, Marketing FunnelWhat the Course Includes:80min of video content with lessons, demos, and examples5 extensive practical exercises to work on your own market
Category: Marketing > Marketing Fundamentals > Marketing Strategy
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Price: 69.99
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Source: Impact
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