How Retargeting Works–The Complete Guide To Retargeting Ads!

Partner: Udemy
Affiliate Name:
Area:
Description: Hi, I'm Isaac Rudansky and welcome to my complete remarketing / retargeting course where you're going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message. This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. Our clients often ask me, "What is retargeting and how does it work?" Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site. 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit. Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet. Cookies are dropped on your visitors' browser through a little piece of code that you put on your site, often referred to as a pixel. If you're remarketing with AdWords, then AdWords is going to suppl
Category: Marketing > Paid Advertising > Retargeting
Partner ID:
Price: 174.99
Commission:
Source: Impact
Go to Course