Salesforce Marketing Cloud Account Engagement Consultant

Partner: Udemy
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Description: About the Salesforce Certified Marketing Cloud Account Engagement Consultant CredentialThe Salesforce Certified Marketing Cloud Account Engagement Consultant certification is intended for professionals with experience implementing and managing Account Engagement (formerly Pardot). Successful candidates understand how Salesforce administration concepts connect to Account Engagement features and can design solutions that are scalable, maintainable, and aligned with business needs.This credential covers the full range of Account Engagement functionality and its integration with the Salesforce Platform.Who Is This Certification For?A typical candidate has at least 12 months of hands-on experience working with the Account Engagement Lightning App and the Salesforce Platform. They should understand standard B2B Marketing Automation practices and built-in functionality. Deep technical knowledge isn’t required, but strong communication and consulting skills are important for gathering requirements, recommending solutions, and delivering successful implementations.Skills Measured in the ExamCertified consultants are expected to:Analyze a customer’s marketing-to-sales strategy and map business goals to Account Engagement features.Design strategies using KPIs to meet business objectives.Recommend automation processes, tools, and features (such as Sales Emails, Alerts, and Einstein Account Engagement).Plan and recommend approaches for data and content migration.Explain the importance of technical setup and its impact on business outcomes.Review lead generation, nurturing, and qualification strategies and adapt them for Account Engagement.Organize data and assets in a scalable way.Use Account Engagement reporting and B2B Marketing Analytics to create dashbo
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Price: 19.99
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Source: Impact
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