Excel for Market Research Strategies

Partner: Udemy
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Description: Welcome to Excel for Marketing Research Strategies, a specialized course designed to teach you how to use Excel in the context of marketing research and business decision-making. This course is designed to equip students with the essential Excel skills needed to conduct effective marketing research and data analysis. By the end of this course, students will be able to leverage Excel's powerful tools to collect, clean, analyze, and visualize marketing data to guide informed and intelligent decision-making processes.Kill Two Birds with One Stone:This is not just another Excel course—this course focuses on how to leverage Excel’s powerful tools and functions to solve real marketing research problems. You will learn many key skills such as:Data Collection and Organization:You will start by learning how to gather and organize data from trusted sources such as Census of the USA and the Federal Reserve Economic Data (FRED) add-in.Use the powerful tools such as Pivot tables, filters, sortingMaster data cleaning techniques, including handling missing values, outliers, and inconsistencies using simplified yet advanced statistical techniques that are implemented in ExcelOrganize and structure data effectively for analysisCreating Data Hierarchies and data aggregationData Analysis and Interpretation:Demand and Sales Forecasting: Learn how to apply various forecasting techniques such as moving averages and multiple regression models to predict sales and demand.Data Analysis and Interpretation: Master how to summarize large datasets, identify anomalies, and spot outliers to improve the accuracy of your research.Business Formula Application: Learn how to write an
Category: Marketing > Marketing Analytics & Automation > Marketing Analytics
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Price: 199.99
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Source: Impact
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