Marketing Automation for Beginners - Strategy & Tools Intro

Partner: Udemy
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Description: What is Marketing Automation and how is it done? How can you choose the best Marketing Automation tool for a business?What's the best approach to building a simple and efficient Marketing Automation Strategy?If you are looking for an introduction to Marketing Automation, this course is for you. Marketing Automation is a hot topic in today's business world. But the topic is far more than trendy marketing jargon. Streamlining marketing tasks through the use of technology is no longer exclusive to innovative tech businesses. More and more companies are using Automation to save time, cut costs and focus on growth rather than spending time on repetitive tasks. Whether you're looking to implement Marketing Automation in your business or just want to learn more for your job, this course will provide you with a solid understanding of the fundamentals and help you put them into practice.We cover:What is Marketing Automation, and how it's implementedHow does it fit in the context of a business, considering business type, customer journey, goals, and resourcesWhat does a Marketing Automation tool look like from the insideThe two most essential elements of AutomationHow to choose a Marketing Automation tool with confidence, including a review and INSIDE OVERVIEW of the major players:- Salesforce- Marketo- HubSpot- Eloqua by Oracle- Klaviyo- Keap- ActivecampaignHow to build your Marketing Automation Strategy from scratchHow to use Automation to move leads down the funnel Best practices and guidelines for:- Lead Capture with Forms and Chatbots- Database building<
Category: Marketing > Marketing Analytics & Automation > Marketing Automation
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Price: 44.99
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Source: Impact
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