BrandReturn

Partner: Udemy
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Description: BrandReturn // The step-by-step guide to creating a brand your customers love You know that friend you have that’s always raving about a certain company (in a good way)? Maybe he’s really gung-ho about Crossfit, or she’s always sharing posts from a certain blogger, or he’s super satisfied with his new smartphone. I’ve spent the past 10 years building brands that people love talking about—especially in the small to mid-size space. I’ve analyzed 112 brands. I’ve interviewed 268 executives. I’ve sent more than 1,000 surveys. And all this study keeps pointing back to one principle: People only talk about your brand if it’s excellent or horrible. Most brands fall somewhere in the middle—lost in the clutter of the ordinary. But what does “excellent” mean, really? “Excellent” is not the same as “good.” It’s certainly not the same as “good enough.” When I talk about excellent brands, I mean brands that excel at: Discovering what their customers really want and value Exploring what their employees really think Adjusting company strategies to align with the customer Articulating their unique value to the target market Outshining and outdelivering the competition Keeping customers coming back for more I’ve been teaching large small to mid-sized businesses to do this for 10 years. Now I’m opening everything I’ve learned to you, too. What do I get with this BrandReturn course? If you buy this course, you’ll receive the following: More than 5 hours of video training from me Survey templates Brand snapshot template Brand Manual for using colors and fonts in your visual identity Brand Document template Brand priority template I’ve been paid as much as $60,000 to walk C-l
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Price: 189.99
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Source: Impact
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