B2B Marketing Basics

Partner: Udemy
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Description: What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing? Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal. In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
Category: Marketing > Marketing Fundamentals > Marketing Strategy
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Price: 24.99
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Source: Impact
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