Validating product ideas w customer interviews (Illustrated)

Partner: Udemy
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Description: I designed this course for Product Managers who have new product or feature ideas and would like to talk to customers and learn whether their idea will fly.Customer interviews are the most common way to test feature/product ideas early. It's not the only way, but this is what 90% of product development organizations do 90% of the time.This is a special genre of customer interviews. Let's call it: Problem Validation Interviews. It provides a relatively quick and clear answer to how much customers need your envisioned product/feature.I will discuss some common bad practices in the course, such as asking customers “Would you buy this product?”, "Does this have value for you?". Then you will learn what to ask instead of this. And you will also learn the dos and don'ts of this genre of user interviews. In the end, you will be able to talk to your customers and get an unbiased image of how much they need your product.Finally, you will learn how to deal with Feature Requests using the Problem Validation Interview.I will talk you through many examples of how products such as Airbnb, Twitter, or LinkedIn could have been validated using these techniques.You will also do a mini-project during this course. Take a product idea and see how you could test, whether there is a need for that or not.See you in there!
Category: Design > User Experience Design > User Research
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Price: 19.99
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Source: Impact
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