Copywriting for Beginners Part 2 of 3: Headlines & Openers

Partner: Udemy
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Description: The most important skill in copywriting is the ability to grab attention.You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy.   Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines.   About MeI'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.I have written in all of the channels—offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.I got married, bought a house, and raised two kids on my copywriting salary alone.In case you're wondering, I've been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy.About the CourseThis course teaches you how to do the toughest thing in copywriting—grab and keep attention. I teach you the tips and tricks I've learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you'll know how to write opening lines that keep attention.Course StructureThis course is divided into two sections.   Section one is all about headlines. You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines t
Category: Marketing > Paid Advertising > Copywriting
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Price: 49.99
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Source: Impact
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