E-Commerce Psychology

Partner: Udemy
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Description: This course is part of our "Psychology Driven Web Design" collection.This is a beginner level course as e-commerce psychology is concerned.Please note that NO subtitles are available with this course.GENERAL DESCRIPTIONWhile it is relatively easy today, thanks to Shopify, BigCommerce, 3DCart, WooCommerce, and other alternatives, to create an e-commerce store, operating a successful one is far from trivial, because you have to be able to predict, how the products you present in your shop will appeal to your online customers. There is no standard procedure you can follow and, therefore, factoring in idiosyncrasies of human psychology in each case is the only sure way to thrive in this field. Indeed, for any product or service you want to sell online, you must not only decide about price, options, and presentation but also be able to combine affective descriptions, salient images and multimedia to produce the kind of impact that interactions in real life can. Psychology is certainly the tool you must use to sell.But of course, this doesn’t mean you need a degree in psychology to create an e-commerce website that converts. Most concepts in psychology are simple enough so that they can be used without having to study the intricacies of the theories behind them.Right after you start this course, you’ll find out why human beings are irrational, forgetful, and biased, why their decisions are error-prone, instinctive, and unconsciously conditioned, and why they react to situations emotionally, intuitively and subjectively. This will then inspire you to learn to take perceptual biases of your customers, their motivations, emotional states, and unconscious desires into consideration when creating your e-commerce websites.COURSE CONTENTIn this course, we will look at the conjunction of design, marketing, and psychology for creating effective e-commerce websites. We will discuss, among many other things, the online sales cycle; using the triune b
Category: Business > E-Commerce > E-Commerce
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Price: 19.99
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Source: Impact
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