Product Marketing with AI

Partner: Udemy
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Description: This course is designed for marketing professionals who are new to AI and want to explore how ChatGPT and other free tools can revolutionize product marketing workflows. Whether you're part of a startup or an established business, you'll learn to implement AI-driven strategies that boost efficiency, personalize content, and automate communications across channels.Module 1: Course Introduction and OverviewYou'll start with an overview of the course structure and objectives, laying the foundation for your AI learning journey in product marketing.Module 2: Foundations of AI and ChatGPT for Product MarketingUnderstand the core concepts of product marketing and how AI is transforming the industry. Learn to use ChatGPT, unlock GPT-4 features, avoid common mistakes, and map AI use cases within your organization.Module 3: Mastering Prompt Engineering for MarketersExplore essential and advanced prompt engineering techniques tailored for marketing. You’ll create reusable templates, build a personal prompt library, and troubleshoot poor responses to get optimal AI outputs.Module 4: Content Creation Across ChannelsDiscover how to generate SEO-friendly content, blogs, emails, social media posts, video scripts, and landing pages using ChatGPT. You’ll learn to create full content calendars and workflows powered by AI.Module 5: Market Research, Personas & Competitive AnalysisUse ChatGPT to perform trend analysis, build customer personas, conduct SWOT and competitor analysis, and develop actionable strategies from AI-driven research.Module 6: Customer Engagement & Communication AutomationAutomate FAQs, support scripts, and chatbot flows. Craft personalized follow-up emails, retargeting messages, and customer journey content using ChatGPT, while maintaining human-like interaction.<br
Category: Marketing > Digital Marketing > Marketing Strategy
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Price: 59.99
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Source: Impact
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