Data Analytics and Applications in the Fashion Industry

Partner: Udemy
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Description: Business analytics and AI are two of the hottest topics in the fashion industry.Not only that: the global brands that rely on intelligent data collection and processing have a strong competitive advantage over the ones that are data blind.And this shouldn’t come as a surprise, right?We live in the 2020s.Today, in almost all industries, the most successful businesses leverage user data to extract meaningful insights and tailor their products to satisfy user wants and needs.Netflix recommends to us the movies and TV series we want to see next.Instagram knows which photos we want in our feed.So… naturally … fashion brands would want to know which clothes we want to wear, what impact the discounts have on us, and how likely it is that we’ll return after our first purchase.Top executives understand long-term gains in the fashion industry aren’t about one-off transactions. Instead, successful brands want to win us over for the long run. The best way to do that is by employing a strategy centered around hyper-personalization. This means leveraging analytics, data science, and AI to deliver a first-rate experience that will make us a repeated customer.Pretending that current fashion trends are the same as they were a decade ago is as detrimental as operating without leveraging insights from data. The best brands will surpass you because they will:Price items correctlyKnow when to discount an itemRecommend the right itemsExcel at engaging customers onlineStock the right stylesBe able to choose the right colors, fabrics, and sizesSupply stores on time and efficientlyThe goal of this course is to help you learn about analytics in the fashion industry. We want to help you understand the ways in which different types of analysis can be applied in the fashion world and why that would be helpful in practi
Category: Business > Business Analytics & Intelligence > Business Analytics
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Price: 199.99
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Source: Impact
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