Segmentation for Management Consultants & Business Analysts

Partner: Udemy
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Description: What is the aim of this course?If you are participating in a consulting project devoted to Sales & Marketing or Strategy most likely you will have to either do segmentation or analyze existing segments of customers. You will try to achieve it on the basis of internal data, market research, and other external data. This course will teach how to rapidly and efficiently segment customers and analyze existing segments during consulting projects.In the course you will learn the following things: How you can segment customers? When to use a specific segmentation technique?Crucial Excel formulas you will need to do segmentationHow to do simple segmentations in Excel using internal or external dataHow the B2B segmentation differs from B2C segmentationThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies,
Category: Business > Business Strategy > Management Consulting
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Price: 99.99
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Source: Impact
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