Account Based Marketing (ABM) Master Class

Partner: Udemy
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Description: The concept of Account Based Marketing (ABM) is filled with buzzwords, big promises, and a fair amount of confusion. This course focuses on understanding the key principles of strategy that can be applied regardless of your technology stack or business type. Learn how to understand your business, talk the language of sales when it comes to compensation and aligned targets, and the critical approach of asking questions to ensure you minimize random acts of marketing while driving towards outcomes.Enjoy hearing stories of real-world applications, mistakes, and victories. This course goes into the good, the bad, and the ugly to learn from mistakes, successes, and lessons learned over a career.A few of the benefits you'll walk away from this course with:Understand your business strategy and key go-to-marketsAlign your ABM approach to ensure maximum impactEnsure tight alignment with salesReduce random acts of marketingMuch of the content on account based marketing is limited to filling the funnel and positioning the technology vendors in the space. In this course, we start with the strategy and create a scalable and repeatable framework throughout the entire customer lifecycle:Top of Funnel (TOFU) and Demand GenerationSupporting sales through the sales cycle and pipeline accelerationGrowing and retaining accounts through cross-sell, upsell, & reducing churnWe look at how to approach your account based marketing strategy with practical how-to's:Help sales account selection and prioritizationCreate more effective marketing campaigns and content strategiesExecute ABM with a channel partnerDeliver SDR/ISR programs that scaleLeverage ABM for cross-sell, upsell, and churn prevention<p
Category: Marketing > Marketing Fundamentals > Account-Based Marketing (ABM)
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Price: 34.99
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Source: Impact
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