HR Marketing Strategy for Employer Brand Management [EN]

Partner: Udemy
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Description: Introducing the HR Marketing and Employer Branding course—a comprehensive program designed to equip HR professionals, recruiters, and marketing specialists with the skills to attract top talent through strategic employer branding and innovative recruitment marketing techniques. This course delves into the integration of HR and marketing strategies, focusing on building a compelling employer brand and executing effective recruitment campaigns across digital and social media platforms.Course Highlights:• Strategic Employer Branding: Learn to craft and communicate a unique employer value proposition (EVP) that resonates with potential candidates and aligns with your company’s mission and culture.• Recruitment Marketing Techniques: Master the use of digital marketing tools, including social media marketing, content creation, email campaigns, and search engine optimization (SEO), to enhance your talent acquisition efforts.• Social Media Recruitment: Develop strategies for leveraging platforms like LinkedIn, Facebook, Instagram, and Twitter to engage with passive and active job seekers, building a robust online talent community.• Data-Driven HR Marketing: Utilize analytics to measure the effectiveness of your HR marketing campaigns, understanding key metrics to optimize recruitment processes and improve return on investment (ROI).• Employee Advocacy and Referral Programs: Implement programs that encourage current employees to act as brand ambassadors, amplifying your employer brand and attracting quality referrals.Course Structure:The program comprises 6 intensive lessons, each focusing on critical aspects of HR marketing and employer branding. Lessons are released weekly, allowing participants to progressively build their expertise. Each session includes recorded classes, pract
Category: Business > Human Resources > Digital Marketing
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Price: 19.99
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Source: Impact
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