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Next Best Offer
Partner: Udemy
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Description: IBM SPSS Modeler is a data mining workbench that allows you to build predictive models quickly and intuitively without programming. Analysts typically use SPSS Modeler to analyze data by mining historical data and then deploying models to generate predictions for recent (or even real-time) data. Overview:Next Best Offer is a series of self paced videos that discuss the use of association models in IBM SPSS Modeler. This technique generates models that can predict the likelihood of someone responding to a cross-selling or up-selling offer. Students will gain an understanding of the situations in which one would this technique, its assumptions, and how to interpret the results. Particular emphasis is made on several next best offer scenarios as well as customer segmentation.
Category: Business > Business Analytics & Intelligence > IBM SPSS Statistics
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Price: 49.99
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Source: Impact
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