AdWords For SaaS Startups

Partner: Udemy
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Description: Many startups still believe marketing is a dirty word… But while there are examples of “bad" companies who've used marketing to edge out better alternatives... There are also lots of respected companies who know a solid marketing plan is one of the most important parts of creating significant user growth. As Fog Creek put it: “Marketing isn't about scamming or duping people. It's about communicating to people what they want. Engineers often treat marketing like it is black magic, but really, it comes down to making sure the people whose lives you are aiming to improve with your software actually hear about you. If they don't hear about you, they'll be stuck using whatever duct-taped together work-around they are forced to use in the absence of your software. That isn't good for them and it isn't good for your company." They're not alone in their assessment, either. Neil Patel (KISSMetrics, Crazy Egg, QuickSprout) says: “The number one mistake you can make when it comes to marketing is not doing it. People aren't going to learn about your great product unless you tell them." Marc Andreeson (Mosaic, Netscape, Andreessen Horowitz ) notes: “The press focus on the rare companies like Instagram who build super quickly. But most startups don't have that kind of amazing story." And Chris Dixon (Andreessen Horowitz, SiteAdvisor, Hunch) instructs: “Most people do not automatically adopt the best product. Any company that's successful over a long period of time has a MASSIVE sales and marketing effort behind it. If you marry a great product to a great sales and marketing strategy, the world is your oyster." If you still don't think your s
Category: Marketing > Paid Advertising > SaaS
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Price: 149.99
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Source: Impact
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