Analyze the new market opportunities and pitfalls of TikTok

Partner: Udemy
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Description: Course IntroductionThis course is based on the core of TikTok's e-commerce operations, and is designed around key links such as market analysis, team building, advertising, and fund management. It combines the latest industry trends and practical experience to provide students with a full-link capability improvement plan.Course Framework and Core Highlights:Chapter 1: Analysis of New Market Opportunities and Pitfalls for TikTok E-commerceCombined with user portraits and consumption habits in emerging markets such as the United States, analyze the impact of cultural differences on product selection, and through various popular category cases, dismantle how to avoid policy compliance, market and other risks. Guide students to evaluate the feasibility of market entry.Chapter 2: Evaluation of the Adaptability of TikTok Newcomers in the US MarketAnalyze the entry opportunities for novices based on the actual situation of low customer unit price and high premium brands in terms of traffic, competition, conversion, etc. in the US market. Provide a guide to avoid pitfalls in the US. Provide professional analysis for the US market that students are most concerned about.Chapter 3: Core Steps for Quickly Building a TikTok E-commerce TeamRefine the job responsibility model (such as content creation, investment optimization, customer service management), and introduce an agile team management framework, covering KPI setting and cross-departmental collaboration process design. Analyze how the head team can achieve a million GMV per month at a low cost.Chapter 4: TikTok Advertising Strategy and TechniquesIn-depth explanation of TikTok Shop advertising optimization techniques, combined with A/B testing tools to improve material click-through rate; disassemble the challenge + information flow advertising combination to achieve a closed loop of traffic. Emphasize that TikTok advertising is a key channel for obtaining trafficChapter 5: TikTok e-commerce
Category: Marketing > Product Marketing > TikTok Shop
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Price: 19.99
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Source: Impact
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