Intro to Growth Product Management

Partner: Udemy
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Description: Intro to Growth Product ManagementAre you ready to transition from traditional product management to the dynamic world of growth product management? Whether you're a core product manager looking to specialize in growth, a startup founder aiming to scale your product, or a business leader interested in product-led growth strategies, this comprehensive course will equip you with the fundamental frameworks and strategic thinking needed for growth-focused product management.Why This Course?In today's competitive digital landscape, companies are increasingly recognizing the critical role of growth product managers. Unlike traditional product management, growth PM requires a unique blend of analytical thinking, experimentation mindset, and strategic vision. This course bridges the gap between core product management and growth-specific methodologies, providing you with a solid theoretical foundation to drive product-led growth.What Sets This Course ApartWhile many courses focus on tactical execution, this program takes a strategic approach to growth product management. You'll learn the underlying principles, frameworks, and decision-making processes that successful growth PMs use. Rather than just learning what to do, you'll understand why certain strategies work and how to adapt them to your specific context.Course Structure and What You'll LearnWe begin by establishing a solid foundation in growth product management principles, clearly distinguishing it from core product management. You'll understand why companies need dedicated growth PMs and how this role drives business success through metrics-driven decision making.Next, you'll dive deep into growth strategy fundamentals. You'll learn to evaluate different go-to-market approaches, comparing sales-led and product-led growth strategies. Through real-world examples, you'll understand when and how to implement each model, or even create hybrid approaches that maximize your product's growth po
Category: Business > Other Business > Growth Mindset
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Price: 19.99
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Source: Impact
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