Salesforce Marketing Cloud Account Engagement Specialist

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Description: About the Salesforce Certified Marketing Cloud Account Engagement Specialist CertificationThe Salesforce Certified Marketing Cloud Account Engagement Specialist certification demonstrates your ability to design and build marketing campaigns in Account Engagement (Pardot). Certified candidates are expected to understand how to create marketing processes that include strategies for email marketing, lead generation, lead qualification, and reporting for data-driven decisions.Who Should Take This ExamThis certification is intended for individuals who have hands-on experience using Account Engagement, typically with 6–12 months of practice building and executing marketing workflows. Candidates are familiar with:Core capabilities of the Account Engagement platform.The full lifecycle from visitor to prospect.Creating and managing assets, automation, and workflows in the Account Engagement Lightning App.Reviewing Engagement History and B2B Marketing Analytics dashboards.Managing admin tasks such as scoring models, grading models, and field configurations.Troubleshooting common issues such as sync errors, field mapping, and supported objects.Knowing which Einstein features are available in Account Engagement.Candidates are not expected to know:Package installation or layout configuration.Salesforce configuration for Account Engagement.Process Builder, Apex, triggers, custom HTML, JavaScript, or CSS.Advanced B2B Marketing Analytics customizations, third-party integrations, or API.About the ExamFormat: 60 scored multiple-choice/multiple-select questions, plus 5 unscored questions.<s
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Price: 19.99
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Source: Impact
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