Salesforce Marketing Cloud Engagement Administrator Exams

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Description: About the Salesforce Marketing Cloud Engagement Administrator CertificationThe Salesforce Certified Marketing Cloud Engagement Administrator credential recognizes individuals who can configure and manage Marketing Cloud products in line with best practices. Certified professionals understand subscriber data management, know the platform’s data structures, can navigate Setup confidently, and are able to troubleshoot account configurations and respond to user requests.Who This Certification Is ForThis certification is intended for professionals who:Understand Marketing Cloud features and configuration options.Can meet business needs through administrative functions.Have 3–6 months of Marketing Cloud administration experience and a background in digital marketing.Core Skills CoveredApplying governance and compliance standards in digital marketing.Implementing security best practices for data, users, and permissions.Configuring accounts, business unit structures, and security settings.Managing and assessing subscriber data quality.Setting up and managing products such as builders and studios.Troubleshooting account configurations and user issues.Monitoring accounts through auditing, reporting, and notifications.Understanding extension products (e.g., Intelligence Reports, Personalization, Audience Builder).Knowing integration options (FTP, API, MC Connect).Note: Programming and SQL knowledge are not required for this exam.Purpose of This GuideThis guide will help you assess your readiness for the Salesforce Marketing Cloud Engagement Administrator Exam. It includes information on the intended audience, exam objectives, and recommended resources. Salesforce suggests combining hands-on experienc
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Price: 19.99
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Source: Impact
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